Colkar Transport in Dublin had a specific goal in mind when they started to consider GPS tracking for their 11 fleet vehicles – they wanted to dramatically cut costs.
Colkar sets itself apart from competitors by providing over 60 years of family knowledge in the haulage industry and employing only the most qualified and skilled drivers. The company takes pride in offering safe and on-time deliveries every time.
Unfortunately, as with many other industries in Ireland, the transport sector suffered dearly during the economic recession. As more businesses went out of business, the demand for transport services diminished. This forced haulage companies to lower rates in order to compete for ever diminishing business.
Colkar Transport realised that remaining competitive while offering the same high-quality haulage serviced meant they needed to drastically reduce costs.
With the FleetMatics GPS Vehicle Tracking Solution, Colkar has achieved its goal – and more.
Decreasing Overhead with GPS
“Initially, we looked into GPS to cut costs in overtime and fuel,” said Phelim Turley, Transport Manager of Colkar Transport. “We were facing extremely high fuel costs and too much overtime and we needed to decrease those immediately.”
Colkar Transport looked into several GPS tracking companies before settling on the FleetMatics GPS Vehicle Tracking Solution. To them, FleetMatics simply had the best features at the best price.
Colkar was particularly impressed with the Live Fleet and Route Replay features. These two powerful tools allows Colkar to ensure drivers are using the most direct routes to job sites. With efficient routing, fuel consumption is lowered and drivers can make more deliveries in a shorter period of time.
“We have no more problems with payroll and overtime,” said Mr. Turley. “Those days are long gone because with the efficiencies our drivers can get all their work done in a standard work day.”
Colkar Transport also utilises the Daily Reports to check for red flag alerts. The Daily Report includes information about ignition on/off times, arrival and departure of locations, idling time, drive time and distance travelled. In addition, red flag alerts appear on the report when a driver exceeds preset thresholds set by the system manager.
Colkar was especially concerned about high idle times for their vehicles. By looking for idling red flag alerts on the Daily Report, Mr. Turley could quickly determine major offenders and take corrective action.
“Once we started using FleetMatics, we noticed a significant reduction in fuel costs and idle times,” said Mr. Turley. “Without the system I don’t know where we’d be considering the high costs of fuel and the tight economy.”
Additional “Massive Benefits”
While controlling fuel costs and overtime drove Colkar to install FleetMatics GPS, the company soon realised a number of benefits that they did not expect.
FleetMatics GPS can serve as a powerful customer service tool. When Colkar’s customers know that their deliveries are being tracked down to the minute, it gives them additional reassurance that their goods will be delivered safely and on time.
Colkar Transport also uses the system to verify deliveries if a customer calls with a problem. Colkar can show the customer exactly when the driver arrived, when they left and how long they were at the site. The system even allows Colkar the ability to email clients proof of service.
“We are able to show clients exactly what we have done and can do for them using FleetMatics GPS,” said Mr. Turley. “This provides us with massive benefits.”
Colkar has made great use of the Point of Interest (POI) alerts to help keep tabs on delivery times. One of their clients has a high security facility, so deliveries there take longer and could cause a backlog.
“We get a POI email alert whenever one of drivers pulls into the site and when they leave the site,” said Mr. Turley. “That way we know how long they were there and can make any routing adjustments for the rest of the day.”
Colkar also benefits from regular mapping and software upgrades to the FleetMatics system. All the upgrades are free and introduced seamlessly into the tracking suite. Recent system improvements include the addition of Goggle Mapping, enhanced preference options and expanded archives of historic fleet data.
“We’ve been FleetMatics customers for nearly three years and we really appreciate how they develop the software,” added Mr. Turley. “Each new feature is like one of those things that you don’t realise you need until you have it. But once we’ve experienced it, we’d miss it dearly.”
With FleetMatics GPS installed, Colkar Transport now has complete control of their fleet. From routing and fuel usage, to location reports and delivery times, the company can optimise their fleet for maximum efficiency.
“I can come in and immediately check the reports to look at the previous day’s work,” said Mr. Turley. “And then, since some of our drivers take their vehicles home, I can check to see who has started working and if they are on their way to their first job.”
FleetMatics GPS has essentially put Mr. Turley in the passenger seat of every one of Colkar Transport’s vehicles. With this kind of presence, Colkar Transport has maintained viability while competitors fall to the tough economy.






